Musi waMbudzi 19-21, 2024, CCFA New Consumption Forum-2024 China International Retail Innovation Conference ine dingindira rekuti “Kuziva Evolution of Retail in the New Era” yakaitwa kuShanghai International Convention Center. Musangano uyu wakaitirwa muShanghai International Convention Center. Pamusangano uyu, Goodview, pamwe chete naYili, Procter & Gamble, Lenovo nemamwe mabhureki ane mukurumbira, akapihwa mubairo we "2024 China Consumer Goods Best Practice Case of Innovation".
CCFA, seyo chete sangano renyika indasitiri mundima yekutonga kweketani, zvakare isangano rine chiremera muChina chekutengesa uye cheni indasitiri, uye nyaya dzakanakisa dzakasarudzwa neCCFA dzinomiririra zvakabudirira mukubatana kweO2O, omni-chani kushambadzira, uye masevhisi chaiwo. etc. Mhosva yaGoodview yekuhwina ipurojekiti itsva ye “Mhuka Iyo yakahwina mubairo yeGoodview nyaya yechidzidzo che “Animal Screen for Public Welfare” chirongwa chekuvandudza yakabatanidzwa pamwe neyakakurumbira yekunwa tii brand 1 dot dot. Iyo purojekiti, iyo inobatanidza zvine hunyanzvi menyu yemagetsi nemaitiro ehutano hweveruzhinji, yakaongororwa zvakanyanya neCCFA, uye haina kungoisa muenzaniso weindasitiri, asi zvakare yakave kukurudzira kwakasimba kusimudzira hunyanzvi uye kusimudzira indasitiri.
Mhuka yeruzhinji inobatsira skrini: yechinyakare chigadzirwa chiratidziro chakasanganiswa neruzhinji mabasa erubatsiro
Mumakore achangopfuura, maitiro ekugadzira zvemukati kushambadzira muzvitoro ave achinyanya kukosha. Kusika kwakanakisa hakungokwezva kutariswa kwevatengi chete uye kunonatsiridza mashandiro echitoro, asi zvakare kunosimbisa hunhu hwemhando uye kunosimudzira kuzivikanwa kwemhando uye kuvimbika.
Iine imwe-stop solution yehardware, software uye mashandiro, Goodview yakaisa "Mhuka yePublic Welfare Screens" muzvitoro zvinoda kusvika zviuru zvitatu zveAlittle Tea munyika yose. Kuburikidza nechitoro siginecha yegore system, Alittle Tea inogona kuona iyo batch yekumisikidza yemukati kumashure, uye nekutumira kunze zvirimo nekiyi imwe chete kuti ive nechokwadi chekuenderana kwekuratidzwa kweruzivo rwemagariro everuzhinji muzvitoro munyika yese.
Mushandirapamwe uyu hauna kungoratidza hunyanzvi hwekushambadzira kweGoodview uye pfungwa yekutarisira magariro, asi zvakare yakawana kukosha kwekutengeserana uye munharaunda. Zvinoenderana nenhamba, mushandirapamwe uyu wakakwezva vanhu vanopfuura 500,000 kuti vatore chikamu mumabasa ekuchengetedza mhuka uye vakasimudza anopfuura mamirioni mashanu RMB kumasangano ekuchengetedza mhuka. Nekupa zvinhu zvinodziya zvekuchengeta mhuka dzakarasika uye kubata manzwiro evatengi, zvakaita kuti avhareji nguva yekugara muzvitoro iwedzere nemaminitsi mashanu, yakaona kuwedzera kwe8% mumutengo weyuniti yevatengi, uye yakasimudza mwero wekutengazve ne12%, ichikwezva zvakabudirira. kutarisisa kwenhamba huru yevatengi vanoteerera kune mutoro wemagariro. Uye zvakare, yakamutsa nhaurirano dzakapisa pamhepo, yakasimudzira kubatanidzwa kwepamhepo nekunze masisitimu, uye yakavandudza zvakanyanya ruzivo rwevatengi uye mufananidzo wezvitoro, uchiona yakawanda-dimensional kukunda-kukunda mamiriro ekusimudzira brand, kuzadzikiswa kwemabasa munharaunda, uye. kudzika hukama hwevashandisi.
Kunzwisisa Kwakadzika muKudiwa, Kuwedzera Mamiriro Ekushandisa muIndasitiri Yezvinhu Zvevatengi
Semutungamiri mune imwechete-kumira masaini edhijitari mhinduro, Goodview yakawedzera chikamu chemusika muChina dhijitari signage indasitiri kwemakore matanhatu akateedzana*, uye yakapa yakazara mhinduro inovhara Hardware, software uye zvemukati manejimendi kune anopfuura zviuru zana ezvitoro zvemhando. Kunyanya muindasitiri yezvinhu zvevatengi, Goodview yakabudirira kusimudzira shanduko yedhijitari yezvitoro zvinoratidzira zvemukati uye kukwidziridzwa kwepamhepo kwezviitwa zvekushambadzira nekuda kweruzivo rwayo rwakadzama uye nzwisiso yakadzama uye kunyatsonzwisisa zvinodiwa nevatengi. Yakaramba ichiwedzera miganhu yekushandiswa, yakadzamisa kuunganidzwa kwemaitiro eindasitiri, uye yakaramba ichivandudza matekinoroji nemasevhisi kuitira kupa indasitiri mhinduro dzakangwara uye dzakanyatsoshanda, uye kubatsira indasitiri yezvinhu zvevatengi mukufambira mberi kwayo.
Mune ramangwana, Goodview icharamba ichinatsa nekuvandudza hunyanzvi hwayo hwekuzvimiririra kupa hungwaru uye hunoshanda mhinduro kune akasiyana maindasitiri akadai sekutengesa, mari, hutano, zvekufambisa, nezvimwe, uye kupa simba remhando yepamusoro kusimudzira kweiyo indasitiri yese.
* Pamusoro peiyo musika wekugova runyorwa: data kubva kuDiXian Consulting's "2018-2024H1 Mainland China Digital Signage Market Research Report".
Nguva yekutumira: Nov-28-2024
